BLUE OCEAN STRATEGY

The best way to beat your competition is, in fact, to stop competing against them.

In other words

 when you go head-to-head against rivals for a share of the existing market, this is like competing in a “red ocean” –where the way you compete is by bench-marking your competition and trying to outdo them.

A much better strategy is to look for “blue oceans” instead – untapped markets which nobody has ever targeted and which hold the potential for huge growth.

In red ocean, your competitors set the agenda. In blue oceans, your competition becomes irrelevant.

1.Value Innovation – The Heart of Blue Ocean Strategies

2. The Key Principles in Developing a Blue Ocean Strategy

1.Reconstruct market boundaries  

2. Focus on big picture, not numbers 

3.Reach beyond existing demand

4.Get the strategic sequence right

3. The Key Principles in Executing a Blue Ocean Strategy.

1.Overcome organizational hurdles

2. Embed execution into the strategy