Samsung Electronics unveiled three smartphone models that run on its own operating system, as it seeks to expand market share in the low-end segment and diversify its lineups heavily focused on Google's Android software.
The Wave series models backed by Samsung's proprietary system "bada" reflects the South Korean firm's shift in strategy from being a pure hardware manufacturer to become more software-focused.
Samsung on Tuesday unveiled Wave 3 with a 4-inch AMOLED screen and a 5 megapixel camera, as well as cheaper Wave M and Wave Y. The Wave M will have Samsung's first instant messaging tool chatON installed and entry-level Wave Y with 3.2-inch display will go on sale in October.Samsung, whose flagship Android-based Galaxy S models helped it become the world's No.2 smartphone maker in the second quarter, is now focusing on emerging markets with cheaper phones costing $200 or below.
Samsung Wave 3 offers 4″ SAMOLED display and metal design made of anodized aluminum. The phone is powered by Bada 2.0 and it adds Samsung Chaton product. The Samsung Wave M offers 3.65″ HVGA TFT LCD screen while Samsung Wave Y offers 3.2″ screen. Take a look at following chart for a comparison of tech specs.
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